CX Overview 2006

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HSE Public Awareness

On the occasion of World traffic day 4th May 06. Syria Shell with co-operation AFPC and other companies contributed to the road safety traffic campaign in Dier Ezzour through the period of 04-07 May 2006. Mr. Khaled Al Ahmed - Governor of Dier Ezzour - inaugurated this activity with presence of the representatives of the companies and appreciated the efforts exerted in this field to increase the road safety awareness throughout the community.

The target customers in this campaign were the taxi drivers, road traffic policemen and the school pupils ( grade 5th ).

Objective of this campaign is to rise the awareness of using the seatbelts for taxi drivers in addition to the policemen and what is the proper way to deal with the road for school pupils.

This campaign is addressed to the hearts and minds of the drivers by getting their hands on What is the actual impact expected from NOT using the seat belts through using the seatbelt convincer and barbeque rollover.

Promotional materials distributed to the attendees ( caps, pens and key rings ) in addition to a brochure addressed few road safety topics in Arabic language.